VilaSofa store by Tjep.

Tjep. was commissioned to create a shop environment for a new furniture brand called VilaSofa. VilaSofa is positioned between a conventional furniture shop and Ikea in terms of distribution speed.The graphics are derived from symbols used in transportation, while a white wall with cut-out shapes representing chandeliers, windows and balconies represents the home.Staff use sales desks on wheels to allow customers to complete their purchase while sitting on their chosen sofa.